How to Create a Culture of Student Travel

Whether you already lead an annual student trip or are considering it for the first time, creating a culture of excitement and support around student travel is a great way to encourage your students to join this incredible adventure.
While every school is different and you’ll certainly bring your own flair to building anticipation around the annual trip, we’re compiled some suggestions to get you started.
- Create a bulletin board: Share photos of your past trips and images of top sites in your destination on a hallway bulletin board, or add one in your classroom.
- Incorporate it into your lesson plans: Mention specific sites and activities featured in your itinerary in your lesson plans and curriculum. As you discuss specific historical sites or conservation efforts, talk about how they can experience it for themselves.
- Run an instagram account: If you enjoy social media, consider running a travel inspiration account for your school or community featuring key updates and photos about your trip. Families may enjoy virtually following along on your travels, too!
- Get other educators involved: Selecting chaperones who believe in the positive impact of student travel helps to amplify your efforts and builds enthusiasm.
- Promote your trip at Open Houses and Parent/Teacher Conferences: If you have the opportunity for a table or display, this is a great time to promote your trip and share the date for the information/enrollment meeting! Post the QR code for your trip’s Welcome Page and gather email addresses to follow-up.
- Share your passion openly and often: If you’re leading a trip, you’re passionate about travel and sharing that experience with your students. Look for ways to share this by including it in e-newsletters, offering to write an article for the community magazine, or find your own creative outlet!
Have another idea? We’d love to hear from you!
Educational student group travel offers myriad benefits, and we are here to partner with you to make it a reality for your students. To learn more about launching your own travel program to complement your curriculum goals, reach out to our Education Program Specialists today!

Katie is the Director of Marketing for Global Travel Alliance. She resides in Pittsburgh, PA with her husband and son. In her spare time, you’ll find her hanging out in Pittsburgh’s international food neighborhood, the Strip District, or planning her family’s next travel adventure.
What to read next: